Often when performing email promotions, it is possible to neglect the many e-mail marketing tools which are essential to the process. Lots of people assume that sending marketing emails is focused on owning an autoresponder and that’s it. The reality is that you will need more e-mail marketing tools than only an autoresponder to succeed as a professional marketer.
Let’s look at the 4 e-mail marketing tools every professional email marketer ought to have within their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. If you would like ensure that you are accomplishing the ideal job possible, you should join a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads tend to be a part of your emails and they also only let you send into a limited quantity of subscribers. Professional services, however, boast much higher deliverability rates because they have existing relationships with email agencies which allow most of their emails to become delivered.
Tool 2 – Tracking Service
The next tool a message marketer should get is Tracking Multiple Email Recipients that allows you to track clicks and sales. Although autoresponders provide their own tracking services, these often spew out long ugly links if you are using text emails. Having such long links may reduce your click-through rates having a non-tech savvy audience, who rec1pients unlike clicking on long links. A remedy is to try using tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz permit you to track sales for your own personel products also, while BudURL and Bit dot ly only let you track clicks.
As well as the mandatory autoresponder and tracking service, a delivery monitoring service is one more tool you can think about for monitoring your email campaigns. These services enable you to monitor the deliverability rates of your own mailings.
The way this can be done is that they may have a seed listing of emails joined at all the major companies, like Gmail, Hotmail and Yahoo. You download this seed list and import it into your autoresponder. After that, you are able to track the deliverability rate to this particular seed list, that gives you a great idea of methods well your emails are obtaining delivered.
In the event you email your subscribers often, maintaining some type of ‘broadcast calendar’ may be beneficial. You can either develop a simple calendar using Notepad or in case you are classical, make use of an offline calendar or even a notebook. Doing this helps you maintain your email campaigns organized so that you don’t lose tabs on when and what you should be mailing out.